AWOL
USER RESEARCH, GRAPHIC DESIGN, AND COLOR
LOGO DEVELOPMENT
FIRST READ
The AWOL needed to be understated in appearance, no frills, just the information you need from the graphics. Name and model on the top tube and branding on the head and down tube.
LOGOS AND GRAPHICS
Sophistication was found in the details through the family of graphics subtly placed on the components and frame to tie the whole bike together.
PRODUCT LINE
SPECIAL EDITIONS:
AWOL x POLER
AWOL TRANSCONTINENTAL EDITION
GOING AWOL ON THE TRANSCONTINENTAL RACE Follow Recep Yesil and Erik Nohlin of Specialized's Team AWOL as they conquer the European Continent during the Transcontinental Race, known as the longest and toughest un-supported race in Europe. London to Istanbul within two weeks, overcoming more than 3100km, 30.000m of altitude gain and crossing 14 european borders.